Sleep Better, Live Better

Red Turtle Beverage Company’s initial launch will include large images introducing the Red Turtle Beverages, featuring, of course, the Turtle.

Items produced will range from outdoor billboards, airport terminal displays and an aggressive Social Media Strategy involving FaceBook, Twitter, YouTube and LinkedIn pages. Combining traditional strategies with viral marketing, Red Turtle is on the way to owning this new category, "Natural Sleep Drinks".

Assignment: Identity, Branding, Web Planning & Design, Packaging, Advertising