
General Foods introduces this unique state-of-the-art food package.
Six recipes, all healthy meals, are pre-cooked and will remain fresh for 30 days on the store shelves. This alternative to frozen foods won a Clio for best package within the category. Six recipes, all healthy meals, are pre-cooked, quick chilled and then sealed to assure the engredients remain fresh for 30 days in the customized refrigerated store units.
Assignment: Packaging, In-store Merchandising System