
We leveraged the brand and created strong shelf appeal in order to sell wine to 21 to 30-year-old men who think knowing about wine is an extension of their masculinity. Our job was to create a simple, strong graphic solution with a minimum of elements: the Wine Voice symbol, vintage, source and the wine type. No fluff or frills; just the facts.
Assignment: Identity, Branding, Web Planning & Design, Advertising, Packaging